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Do you have examples of creative MAPP marketing? How do you market MAPP in your community? Please share your strategies and stories here.

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Check out Three Rivers Marketing Tool--The MAPP Car

Very creative! How have residents responded to seeing this car in the community?
Northern Kentucky Health Department created a MAPP Marketing Workgroup to help us get the word out about our MAPP process as we move through the various phases. The workgroup is comprised of public information professionals from the Health Department and our core MAPP partners. This is a work in progress, so we plan to build on their efforts and expertise as we move along.
We get a lot of "looks" everywhere we go. But the residents of the 4 counties we serve usually respond with "There's the MAPP car". It's given us the opportunity to explain what we are trying to do and since we are all of the place in the car people connect our efforts with the car. It's brought a lot of attention to our Health Department.
What a cool looking car! I'm curious about what is being marketed?
What do you mean when you say "market" MAPP? Are you really looking for how we promote the use of MAPP or how we promote community engagement and our efforts to make progress/take action on community health priorities?
sonja
Both are important: but the messages will be a bit different. Please share ideas you have related to either promoting the use of MAPP or engaging the community to take action.

Sonja Armbruster said:
What do you mean when you say "market" MAPP? Are you really looking for how we promote the use of MAPP or how we promote community engagement and our efforts to make progress/take action on community health priorities?
sonja

I agree that both are important, and you do them in different ways. Here are some thoughts on "promoting MAPP": I think you promote MAPP partner-to-partner, both to strengthen existing partnerships (improve synergy, get more from partners) and to keep getting more partners on board to build the overall community effort.  To do that, you need a tool that makes it easy for partners to very quickly grasp the overall "macro" MAPP strategy--or key themes within it, such as how you're addressing priority strategic issues.  We've helped communities across the country--including MAPP communities--develop "Strategy Maps" that do that. They provide a picture of your overall strategic approach to an issue on a single page, and they can be used to help partners find and understand their roles in the overall approach, and how their roles relate to those of others.  That builds confidence that the approach really will lead to desired outcomes, and community partners can really work together, rather than at cross purposes.  Another tool that can both cement partner commitment AND provide good community PR is the "Community Results Compact" that partner organizations sign focusing on what measurable results they will try to achieve.  In 2009, Dayton-Montgomery County Public Health got some partner commitment and PR mileage for a healthy lifestyles campaign by doing their version of Community Results Compacts called "Partner2Partner Handshakes."  I think they signed 50 or 100 of them. 

See http://www.rtmteam.net/page.php?pageName=MAPP_CBSC_CDC_CPPV for brief papers & "Quick Guides" relating MAPP & Community Balanced Scorecard tools, which include strategy maps.

Obviously people define the marketing of MAPP differently, but I see it as a collective promotion of the improvement of a community's health and well-being. As you know, MAPP is a big promoter of community connections and strength in collaborative thinking and work. When I see this car, I see a rally cry for improvement in the quality of life for our communities. Just my "two cents!"

To me, marketing MAPP implies promoting the process to the community members and clients.  By sharing such a great visual with the community, Three Rivers gets everyone talking and thinking about the health department and what the
organization is doing for the community. 
Community knowledge and engagement in public health is vital to everything
we do and I love this constant reminder of all of the great work that the
health department is doing in the community! 
The car represents a visual identity for the health department and is an
illustration of the pride and the power of public health in the area.  The visual promotion tool will hopefully
encourage the community to take action and get more involved with the health
department’s activities and goals of improving population health.

Marketing MAPP also implies promoting the process to your community partners to emphasize the need to work together and create opportunities to address the resulting priorities from the MAPP process.  It is important
for the community and your partner organizations to see the results of the process
and the actions taken.  The University of
North Carolina offers a program (the Management Academy for Public Health) that
helps local health departments and their MAPP partners focus on their
priorities and develop programs that address the community’s needs. 

Monecia Thomas

Sonja Armbruster said:
What do you mean when you say "market" MAPP? Are you really looking for how we promote the use of MAPP or how we promote community engagement and our efforts to make progress/take action on community health priorities?
sonja

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